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Where tall tales, real and imagined, absurd and compelling, are served with a smile
In the wake of explosive accusations leveled at one of the most galvanizing pitchmen in the biz (see earlier post below), I was inspired to post a spot from one of my favorite campaigns: Vitamin Water featuring Steve Nash.
Evian’s “Live Young” campaign is something of a hit in the world of viral video. The campaign features inhumanly talented babies (er, cgi-enhanced babies) dancing, rollerskating, moonwalking, swimming… Well, maybe not swimming.
This one takes a moment to develop, but the payoff is worth it.
Personally, I drink tap water…just because. But the notion of living young appeals to all. And the fact remains, drinking copious amounts of tap water has done nothing to stem my personal march of time. Nothing.
The Starburst “contradiction” campaign, where oxymorons come to life, from the firm TBWA\Chiat\Day strikes me as pretty creative if only because it is inherently open to infinite possibilities. In the spot below, we’re presented with the Slow Getaway Driver contradiction.
In the meantime, a Starburst spot of a different nature.
You are now armed with an effective response when confronted with a displeasing situation at home or the office (or anywhere for that matter) – just break into the Berries & Cream dance. Can’t miss. Though if you resort to this last line of defense with your wife, leave out the fake kick at the end. You’ll thank me.